Giving
Half of our advertising revenue goes to good causes.
We're a for-profit company doing business for good. From 2027, half of our gross advertising revenue goes into a charity pool, and our members decide where the biggest share goes. We pay the tax and transaction fees out of our half.
From 2027
How the charity pool is shared
Amounts show where the US$12.50 charity share of a US$25 ad goes.
Each year at the Giving Festival, members spread their Voting Points across the approved, member-nominated organisations and projects they want to back. Votes count in proportion to points. As more people join, everyone's share of the total gets a little smaller, so the community's voice grows with every new member.
Only eligible registered charities are listed for voting, so every dollar members direct goes to an organisation that can lawfully receive it.
Our first giving round
December 2026
Before member voting starts, our 2026 charity pool comes from two sales running from 1 to 22 December.
Tile It Forward sponsorships
Sponsor a postcode tile and help fund local action. tileitforward.com
Local cause and interest ads
Sponsor ads on community pages across the Care Share Do, Climateers and Cagora networks, such as Food Waste Victoria or Gardening Canada.
Sales pause after 22 December and reopen in February 2027. Everyone who joins by 31 December 2026 becomes a founding believer, locks in Platinum, and uses their Voting Points for the first time at the 2027 Giving Festival.
Every year from 2027
The yearly giving rhythm
| Year | Giving Festival opens | Closes |
|---|---|---|
| 2027 | 30 Nov | 14 Dec |
| 2028 | 28 Nov | 12 Dec |
| 2029 | 27 Nov | 11 Dec |
What we've given
Totals, published every year
We publish the totals after every round. Never individual votes.
| Round | Pool | Member vote | Partner charities | Wikimedia |
|---|---|---|---|---|
| 2026 | Published January 2027 | |||
Our mission, and one experiment towards it
Our mission is a world where people, our businesses, communities and nature are all thriving as we enter the 2030s.
Our theory of change is that real connections between people, and the trust they build, can help set up a decade of abundance on solid common ground. This program is one experiment to test that, alongside the many others already under way.